September 25, 2017

Facebook Advertising. . . Does It Work?

First let me start by saying, I don’t win anything!

So I was surprised when I received an email from John Rampton at Techiemania telling me I had won their contest of $50 in Free Advertising from Facebook.

This was very fortunate timing because Facebook was one of the items I needed to work on.

Before we get into that, let’s go back to the beginning. . .

European Travelista, the blog, showed up on the web mid-January 2011.  When I started this blogging adventure, I included a twitter account, Facebook fan page and a StumbleUpon profile.  Why?  Because that’s what I was told to do and I follow directions usually very well.

I had no clue what twitter was about or how to tweet.  No real clue what to do with my Facebook fan page and what is StumbleUpon??  So during these last few months I have set out to learn about each of these and for this old blogger, I had to do it one at a time.

As I mentioned in an earlier post, I started with Twitter thanks to a challenge given by Steve Roy from Ending the Grind.  Twitter √.

Then low and behold I won $50 in Facebook advertising, so it looked like Facebook was next!

Facebook Ads is very similar to Google Adwords.  You design an ad, set a daily limit you will pay per click, set a daily total amount you want to spend and then set the time frame you want to run your ad.  You also get to detail the type of person you want to see your ad.  I selected an age group and then a list of all the interests I wanted to include.  Using this information and the users Facebook profile and interests the ad would show up on those pages until the limits I had set were met.

It is very easy to set up, budget for and monitor.

Here is the ad I ran:Facebook Ad

So what were the results of running this ad for 5 days spending $10 per day?

My ad was shown 274,833 times, resulting in 56 clicks.  Of these 16 people took immediate action by “liking” my page and an additional 4 “liked” my page within 28 days of seeing the ad.

When the ad began running, there were 5 people “liking” my page.  At the end of the ad term, I had 27 “likees”.  Today the number of people “liking” my page has risen to 30.

So was this a success?European Travelista Facebook Page

I feel the answer is yes.  My “likees” increased by a whopping 540% (that sounds better than 22) due to the ad and there seems to be more people coming by and finding me.  I am not 100% sure at this point what this will mean to me in the long run but I know the whole goal is to have more people finding my blog and it does seem to be doing that.  I also don’t have a clue as to what the number of people “liking” my page should be for a new blogger.

Will I run another ad using my own money?

I’m actually considering it.  I am still struggling with posting regularly to my Facebook page and finding interesting things to include in these postings, so I will probably wait until I overcome this blockade.

 

Have you run a Facebook Ad?  What were your results?

If not, would you consider a Facebook Ad?

 

One more thing before you go, if you feel so inclined go to my Facebook page and Like Me!

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Comments

  1. Hi, re click-bank – do you have ideas about improving sales on a non-niche webpage? I own a document uploading webpage and as such it’s extremely to match products to the visitor. regards

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  3. darknight0506 says:

    Great post! I’ve been experimenting with the online ad word myself so it’s great to know you’re getting results! Also, I love that you’re sharing some of the “behind the scenes” of the actual blogging experience. | 😛
    darknight0506 recently posted..Watch Movies For Free Online

  4. Crystal99 says:

    I’ve been experimenting with the online ad word myself so it’s great to know you’re getting results! Also, I love that you’re sharing some of the “behind the scenes” of the actual blogging experience.

  5. fab0506 says:

    I run ads for work and they do have some ROI when you pick the right market to target. But I have not tried one for a personal blog. | 😛

  6. Halili says:

    Great post, made me realize and feel better, how able it is work. Thanks for sharing, and keep up the good work.

  7. reelsteel06 says:

    I even seen lots of my friends even make it as online store. Its just on how you use it to make it more effective that matters. | 😛

  8. Carol says:

    i really like the post it made me realized i should finish my work and try this maybe it works for me.

  9. jellyace5 says:

    I love that you’re sharing some of the “behind the scenes” of the actual blogging experience…You’re doing a fantastic job!
    jellyace5 recently posted..free online movies

  10. Joycee says:

    I am not totally sure at this point what this will mean to me in the long run but I know the whole goal is to have more people finding my blog and it does seem to be doing that.

  11. starwars0506 says:

    Wow, I always wondered it that worked. Thanks for sharing your results! It is something to consider… | 😛

  12. maxhine27 says:

    I agree with your. Facebook Advertising really works. I even seen lots of my friends even make it as online store. Its just on how you use it to make it more effective that matters.
    maxhine27 recently posted..Best way to win the lottery

  13. banana56 says:

    Wow, that’s definitely a success! I never really consideed to do so, but looking a t the results…
    banana56 recently posted..Paleo Cookies

  14. Fern says:

    Honestly, I’m not real fascinated in Facebook Ads, but since you really got a good review here. I will give it a try.
    Fern recently posted..super mario bros online

  15. Shannon says:

    Hi Debbie! Great Post! I’ve been experimenting with online ads too so it’s great to know your getting results! Also, I love that your sharing some of the “behind the scenes” of your blogging experience, it makes things even more interesting! Your doing such a fantastic job with it!

    • Debbie Beardsley says:

      Thanks Shannon! It has/is a learning experience.

      Have you been getting good results with your ads?

  16. Shannon says:

    Hi Debbie! Great post! I’ve been experimenting with the online ad word myself so it’s great to know you’re getting results! Also, I love that you’re sharing some of the “behind the scenes” of the actual blogging experience…You’re doing a fantastic job!

  17. Katherina says:

    Wow, that’s definitely a success! I never really consideed to do so, but looking a t the results… it may be a quite good idea!
    Katherina recently posted..Photo Essay- For The Love of Tulips

    • Debbie Beardsley says:

      Thanks Katherina. I don’t think I would have thought of it either if I hadn’t won the free advertising!

  18. Grace says:

    I’ve been thinking about this too Debbie. I run ads for work and they do have some ROI when you pick the right market to target. But I have not tried one for a personal blog. This is truly helpful.
    Grace recently posted..Travel Photo Thursday- Sunrise in Siargao

    • Debbie Beardsley says:

      Glad you found this information helpful. It is hard to know if something works so I like to read about other people’s experiences. At least you can try this and regulate the budget so it doesn’t have to be a huge expenditure.

  19. Laurel says:

    Very interesting, thanks for sharing. I haven’t run them for my blog, but in my previous position we ran FB ads and found them to be effective since you can really target your audience.
    Laurel recently posted..My 1 Travel Safety Tip

  20. Wow, I always wondered it that worked. Thanks for sharing your results! It is something to consider…
    Dalene – Hecktic Travels recently posted..Housesitting 201

  21. Thanks for the Mention! I personally only post to my Facebook fan page once a week, but that’s just me!

    • Debbie Beardsley says:

      Thanks for the insight. I do need to figure out a schedule for all the social aspects as it is a tad overwhelming at times!

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