April 29, 2017

Facebook Advertising. . . Does It Work?

First let me start by saying, I don’t win anything!

So I was surprised when I received an email from John Rampton at Techiemania telling me I had won their contest of $50 in Free Advertising from Facebook.

This was very fortunate timing because Facebook was one of the items I needed to work on.

Before we get into that, let’s go back to the beginning. . .

European Travelista, the blog, showed up on the web mid-January 2011.  When I started this blogging adventure, I included a twitter account, Facebook fan page and a StumbleUpon profile.  Why?  Because that’s what I was told to do and I follow directions usually very well.

I had no clue what twitter was about or how to tweet.  No real clue what to do with my Facebook fan page and what is StumbleUpon??  So during these last few months I have set out to learn about each of these and for this old blogger, I had to do it one at a time.

As I mentioned in an earlier post, I started with Twitter thanks to a challenge given by Steve Roy from Ending the Grind.  Twitter √.

Then low and behold I won $50 in Facebook advertising, so it looked like Facebook was next!

Facebook Ads is very similar to Google Adwords.  You design an ad, set a daily limit you will pay per click, set a daily total amount you want to spend and then set the time frame you want to run your ad.  You also get to detail the type of person you want to see your ad.  I selected an age group and then a list of all the interests I wanted to include.  Using this information and the users Facebook profile and interests the ad would show up on those pages until the limits I had set were met.

It is very easy to set up, budget for and monitor.

Here is the ad I ran:Facebook Ad

So what were the results of running this ad for 5 days spending $10 per day?

My ad was shown 274,833 times, resulting in 56 clicks.  Of these 16 people took immediate action by “liking” my page and an additional 4 “liked” my page within 28 days of seeing the ad.

When the ad began running, there were 5 people “liking” my page.  At the end of the ad term, I had 27 “likees”.  Today the number of people “liking” my page has risen to 30.

So was this a success?European Travelista Facebook Page

I feel the answer is yes.  My “likees” increased by a whopping 540% (that sounds better than 22) due to the ad and there seems to be more people coming by and finding me.  I am not 100% sure at this point what this will mean to me in the long run but I know the whole goal is to have more people finding my blog and it does seem to be doing that.  I also don’t have a clue as to what the number of people “liking” my page should be for a new blogger.

Will I run another ad using my own money?

I’m actually considering it.  I am still struggling with posting regularly to my Facebook page and finding interesting things to include in these postings, so I will probably wait until I overcome this blockade.

 

Have you run a Facebook Ad?  What were your results?

If not, would you consider a Facebook Ad?

 

One more thing before you go, if you feel so inclined go to my Facebook page and Like Me!

European Travelista – Month 2

Month 2 of this little adventure has been a whirlwind of activity: writing blog posts, learning about twitter and figuring out how to get more traffic to my site, European Travelista.

Blog Picture

by digitalrob70, on Flickr

Since I am only capable of tackling one task at a time, I chose Twitter as my challenge for the second month.  Starting out I had no idea what Twitter really was, how to use it, what hash marks are or what the heck #TTOT was!  Thanks to a couple great bloggers I settled in and decided to overcome my fear of Twitter.

Follow eurotravelista on Twitter

First off was reading a post by Steve at Ending the Grind.  In his post he explained his 30 Day Twitter Experiment and challenged us readers to do the same.  Knowing the power of Twitter, Steve embarked on building relationships and meeting new like-minded people by setting goals of actually communicating with you folks.   So I decided to follow his lead and set Twitter goals for myself and jumped in.  In the 2 weeks I have been following Steve’s experiment my Followers on Twitter have rose 630%, comments on my blog are up over 200% and I’m actually having fun!

The other blogger that REALLY helped me gain a better understanding of Twitter was Gillian and Jason at One Giant Step.  Their recent blog on “What the heck is twitter” really answered some of the confusing parts I was struggling with.  Through their series of blogs on Twitter I became more comfortable using Twitter.  I still have a ways to go but appreciate their timely posts.

So where am I going?  I need to focus on getting more traffic to my site and that will be my main focus for the next month.  Currently I am in the process of tackling the Facebook side of things and trying to come up with some unique ways to keep content fresh at that site.  I also will figure out how to get more visitors to my Facebook page and actually “Like” me (I feel like Sally Fields – “You like me, you really really like me!”)  Any suggestions or tips for Facebook?

The next item on my list is to increase readership of the  blog at European Travelista, get more comments and more subscribers to my RSS Feed.  This is where I’d like to gather some of your opinions.  What could/should I do to increase readership and comments on my blog site?  I am opening myself up and asking that you please be honest with me. . . I promise to not hold it against you 🙂   I really mean it when I say, I look forward to hearing your suggestions to improving my blog . . . from you all.

So here’s your chance,

I am asking you all to critique my blog and make suggestions I could implement to increase readership and comments!

What are your ideas or suggestions?