April 26, 2017

Facebook Advertising. . . Does It Work?

First let me start by saying, I don’t win anything!

So I was surprised when I received an email from John Rampton at Techiemania telling me I had won their contest of $50 in Free Advertising from Facebook.

This was very fortunate timing because Facebook was one of the items I needed to work on.

Before we get into that, let’s go back to the beginning. . .

European Travelista, the blog, showed up on the web mid-January 2011.  When I started this blogging adventure, I included a twitter account, Facebook fan page and a StumbleUpon profile.  Why?  Because that’s what I was told to do and I follow directions usually very well.

I had no clue what twitter was about or how to tweet.  No real clue what to do with my Facebook fan page and what is StumbleUpon??  So during these last few months I have set out to learn about each of these and for this old blogger, I had to do it one at a time.

As I mentioned in an earlier post, I started with Twitter thanks to a challenge given by Steve Roy from Ending the Grind.  Twitter √.

Then low and behold I won $50 in Facebook advertising, so it looked like Facebook was next!

Facebook Ads is very similar to Google Adwords.  You design an ad, set a daily limit you will pay per click, set a daily total amount you want to spend and then set the time frame you want to run your ad.  You also get to detail the type of person you want to see your ad.  I selected an age group and then a list of all the interests I wanted to include.  Using this information and the users Facebook profile and interests the ad would show up on those pages until the limits I had set were met.

It is very easy to set up, budget for and monitor.

Here is the ad I ran:Facebook Ad

So what were the results of running this ad for 5 days spending $10 per day?

My ad was shown 274,833 times, resulting in 56 clicks.  Of these 16 people took immediate action by “liking” my page and an additional 4 “liked” my page within 28 days of seeing the ad.

When the ad began running, there were 5 people “liking” my page.  At the end of the ad term, I had 27 “likees”.  Today the number of people “liking” my page has risen to 30.

So was this a success?European Travelista Facebook Page

I feel the answer is yes.  My “likees” increased by a whopping 540% (that sounds better than 22) due to the ad and there seems to be more people coming by and finding me.  I am not 100% sure at this point what this will mean to me in the long run but I know the whole goal is to have more people finding my blog and it does seem to be doing that.  I also don’t have a clue as to what the number of people “liking” my page should be for a new blogger.

Will I run another ad using my own money?

I’m actually considering it.  I am still struggling with posting regularly to my Facebook page and finding interesting things to include in these postings, so I will probably wait until I overcome this blockade.

 

Have you run a Facebook Ad?  What were your results?

If not, would you consider a Facebook Ad?

 

One more thing before you go, if you feel so inclined go to my Facebook page and Like Me!